The digital age is here. Traditional marketing tenets are quickly becoming obsolete. The year 2020 was a milestone moment in history, accelerating some trends, while killing off many others that were already fading.
In the last few years, we have seen a surge in Digital Marketing. In just very little time, the entire world seems to have gone online. More than ever before, businesses are seeing the need for a digital presence, and shifting their focus to digital platforms. Because that’s where the consumers are. People are constantly looking online and ‘googling’ brands, going through multiple touchpoints, before making a purchase.
The next 10 years are going to be huge for digital marketing.
It’s incredible to think that Facebook “once” dominated the world. YouTube and Instagram “revolutionized” material, while Twitter “became” a battleground for politics. Did you note how everything was written in the past tense? All of this, and much more, has already occurred.
In the past ten years, digital marketing has grown and led to a higher success rate for businesses. Businesses all over the world are using digital services to advertise their products online. Digital marketing is the future and will grow by more than 20% in the next five years.
As we can see from the trends that keep changing, and the platforms that get outdated, the key to staying relevant is to stay changing. This is a highly competitive industry that rewards flexibility, creativity, and vision.
The biggest change in the next ten years will be that AI will be more widely present. But does this mean that AI will take our jobs?
In fact, AI will make a Digital Marketer’s job easier!
AI will have a huge influence on customer experience. The behavior analysis done by AI will help us to analyze consumer trends and interests better, and let us tailor our campaigns to be more successful.
Through a meta-analysis of broad-spectrum data sets and subsequent use of that same data to make its own conclusions, analytics tools will become much smarter with AI. This will greatly improve the scope and success of our campaigns.
We will be able to use AI in a variety of applications, including content production, voice and facial recognition, chatbots, digital assistants, and highly focused marketing methods, among others.
With Augmented Reality, or AR, science-fiction-like images will become commonplace in the future. By the end of the 2030s, AR is expected to have grown into a trillion-dollar business.
Marketers will employ augmented reality to improve user experience and provide their audiences a real-time feel through tools that provide more engaging, dynamic, and personalized experiences.
B2B and B2C marketing will become obsolete, with B2E (Business to Experience) marketing taking their place.
The technology for 360-degree photography and filmmaking is currently available. Viewers will eventually be able to have more control and interaction with the material thanks to AR ads.
All of this means one thing – Digital Marketing is going to be evolving quite quickly into completely new, uncharted territory. A thousand more opportunities than we have today will open next year. Every year there will be more coming. To stay at the top of this game and reap the rewards of being an expert in a rising field, all you need to do is adapt, evolve, and grow!