COURSE OVERVIEW
As more and more companies are hiring in-house social media managers, it is important for one to be well versed in a little more than just digital marketing. This course lets you pick up designing along with your digital marketing course. You can learn the basics of design through Photoshop & Illustrator – capable of making creatives like carousels, stories, and posters for various social media platforms!
ELIGIBILITY
Students from all walks of life are welcome to enroll in this programme. If you have a knack for marketing, and creativity with a sense of color and design, then this will be a perfect match! While a degree is not mandatory to enroll in this course, we do suggest that students complete their undergraduate degree first, as a degree is important in job placement. We prefer applicants with a degree in any field as this is a career-oriented module that strives to employ you.
DURATION
The Digital Marketing + Designing add on course will be four months long. Like the Digital Marketing course, the first two months will be for learning theory, and the third month for working on live projects. The final month will focus on the designing aspect of the course, clubbing theory and practical learning.
SYLLABUS
WINDOW OF OPPORTUNITY
Generally responsible for planning, developing,
implementing and managing the overall digital
marketing strategy.
Responsible for developing, implementing marketing
campaigns that promote a company, products or
services.
Their role is tasked with providing insights, thought
leadership, digital/social strategy and CRM
engagement.
Responsible for management, continuity, and
execution of multiple simultaneous digital marketing
programs.
Create and oversee the execution of a plan through
specific initiatives to meet the objectives of the
strategy.
Determine the effectiveness of marketing campaigns
by analyzing page clicks, keyword hits, search engine
traffic etc.
Responsible for adding value by actively engaging
customers/stakeholders and maintaining a cohesive
brand voice.
Responsible for creating and deploying Adhoc and
nurturing email campaigns in line with the marketing
plan.
Responsible for planning, implementing and
managing Social Media strategy in order to increase
brand awareness.